Case study
Jordan Ruckle Prints.
An online store for photo jigsaw puzzles made from nature, wildlife, and travel photography.
Type
Online store
My role
Design, development, photography, and copy
Platform
WordPress
The goal
Let the photos do the selling.
A puzzle is only as good as the picture on the box. The store needed to make visitors feel the place in the photograph first, then show them exactly what they’d be buying, without the shop getting in the way.
The approach
Photos first, details close behind.
- Every page leads with the photography, with the facts right below it: 252, 500, or 1,000 pieces, satin finish, printed to order in the USA.
- Shopping by what people love: Mountains & Wilderness, Wildlife, and Travel & Places.
- Pages that answer the real questions before checkout, like Puzzle Quality and Shipping & Returns.
- Free US shipping stated up front, not buried in the cart.
Signature piece
Photos that turn into puzzles.
Images on the site take on real puzzle cuts, with a piece lifting out, so you understand the product before reading a word. It’s also very hard to resist hovering over.
Want something like this?
Tell me a little about your business and what you need. I’ll get back to you to set up a time to chat.