Case study
307 First.
A Wyoming initiative that encourages people to buy from, and invest in, Wyoming-owned companies.
The goal
Turn a message into members.
307 First makes the case for keeping money and talent in Wyoming. The site had to explain that quickly, then give people something to do about it: join, sponsor, or find a Wyoming-owned company to support.
The approach
Say it plainly, then make it easy.
- A clear message up front: “Keeping Wyoming in Wyoming, one company at a time.”
- A company directory and an Our Companies page, so visitors can act on it right away.
- Becoming a member is offered at natural decision points, not just once in the menu.
- A merch store, 307 First Gear, for supporters who want to wear it.
Signature piece
Highway Silhouettes.
A project page for silhouettes placed along Wyoming highways, designed, funded, and placed by local people and companies. A statewide map shows the project’s reach, a gallery shows each silhouette, and the page points visitors to sponsor one or offer land for one.
Want something like this?
Tell me a little about your business and what you need. I’ll get back to you to set up a time to chat.